
Microblading Shrewsbury
Microblading for Natural Brows
FRANCHI is a boutique microblading studio in Shrewsbury specialising in soft, natural semi-permanent makeup. I am located inside The Wellness Atelier.
FRANCHI, pronounced Fran-chi (my nickname) stands out as the premier natural microblading studio. Established in 2024 after participating in The Fundamentals of Microblading by Jette Scherzer who serves as the visionary and founder of Chi Chi Club, in Hamburg, Germany.


About
I was a professional makeup artist, with over a decade of experience in the beauty industry. I worked for companies like MAC, Benefit Cosmetics and La Biosthetique. I enjoyed working behind the scenes at fashion shows, during my 8 years in Canada. This experience has led me to semi-permanent makeup and this year I transitioned to cosmetic tattooing.
I love to make people feel good. My aim is to customise each cosmetic tattoo to ensure your brows are enhancing their natural beauty – framing your face. The goal is to provide a holistic approach so that you feel relaxed, comfortable, and happy with what we’ve achieved. If you’ve been through hormonal changes, medication, or perhaps you were part of that trend to overpluck, I’d love to create your new brows!
Microblading FAQs
What is microblading?
Microblading, also referred to as semi-permanent makeup or micropigmentation, is the process of implanting colour pigment beneath the surface of the skin by means of tiny, sterile, disposable needles to produce the appearance of hair strokes, makeup, or to enhance the natural features of the face.
What's the difference between cosmetic & standard tattooing?
The purpose of cosmetic tattooing is to enhance the natural features of a client. Cosmetic tattooing is softer and more subtle – it is meant to be a natural-looking enhancement. Body tattoos use ink while cosmetic tattoo procedures involve pigments. These pigments are designed to gently fade over time. Fading is desired as it allows the artist to make changes to colour and shape over the years as client’s natural colouration and facial changes occur.
Does microblading hurt?
A highly-effective, topical anaesthetic cream and gel are used for numbing before and during your procedure. Pain threshold levels vary from person to person and every effort is made to ensure you remain comfortable for the entirety of the procedure. Having this service performed during your menstrual cycle may increase discomfort during your procedure. If you are a frequent smoker, the topical anaesthetics used during the treatment will not last as long. If you have been diagnosed with Fibromyalgia, be aware that this may affect your sensitivity tolerance to the procedure.
How old do I have to be to get tattooed?
You must be 18 years or older to receive a tattoo service.
Can I get microblading services if I’m pregnant?
As a precaution, we do not perform microblading on pregnant or nursing women.
How long does cosmetic tattooing last?
Cosmetic tattoo treatments are considered semi-permanent and will not wash off, however, they will fade over time and may need to be refreshed every 2 years. Frequency of sessions depends on a number of factors including: the pigment colour used (lighter colours fade faster), lifestyle (sun exposure), and if any chemical peels come into contact with treated areas. Please note that final results CAN NOT be guaranteed as each unique skin type will hold pigments differently and break down at different rates. We will re-evaluate how your skin has received the pigment at your second session and make any changes necessary. Multiple sessions are normal for cosmetic tattoo procedures, with each new procedure requiring a minimum of 2 visits. Your second session can be booked no sooner than 2 months after the initial appointment. Additional sessions will be charged according to our current pricing.
How many treatments are necessary?
For most clients, a minimum of two treatments are usually needed, at least 8 weeks apart. With most procedures, the colour looks dramatically lighter after the first week. Some clients prefer this, while others opt for a bolder look. At the second session, we will assess the colour retention and make adjustments as necessary. Everyone heals differently and at different rates. If your cosmetic tattoo does not heal perfectly after the first session, do not worry! We can always go darker and add more density at your next appointment.
What factors will affect my tattoo?
Sun exposure: The sun will extremely soften the look of your tattoo, so sunblock should be used (once healed) to prolong your enhancement. The regeneration of skin cells: The longer the regeneration takes, the longer the pigment holds. The speed at which the skin absorbs the pigment: The slower the absorption, the longer the pigment will hold. The choice of colour: Some colours fade quicker than others, e.g. a blonde colour will fade quicker than a dark brown colour. The area of treatment: Enhancements to the face, for example, fade more quickly due to constant exposure. Bleeding during the procedure: Any bleeding during the tattooing procedure will reduce the amount of pigment absorption. Alcohol and certain medications act as blood-thinners and should not be taken prior to and following your appointment.
What should I do before my eyebrow procedure?
If you have an ideal shape and colour in mind, bring a few reference photos with you to your appointment. You may fill in your eyebrows as you normally would so we can take into consideration the shape you desire. If you regularly get your eyebrows shaped, waxed, threaded or tinted, please do so at least 3 days before your appointment. If there are any stray hairs that fall outside of our final shape, we can remove them. If you plan to go on a vacation, it is recommended to plan your trip a minimum of 14 days after the procedure. We require our clients to avoid any blood thinning medication for a minimum of 72 hours prior to their appointment. This includes Vitamin E, Aspirin, Niacin, fish oil supplements, and Ibuprofen. Do not drink any alcohol the night before and day of your appointment and limit the amount of caffeine you consume. If you have been on prescription Accutane in the past, you MUST wait at least one year before considering this procedure. It is highly recommended that you avoide SUN and TANNING BED exposure for 30 days BEFORE and AFTER your procedure. If you show up for your appointment with a new tan or a sunburn, you will need to reschedule and will forfeit your deposit. As your skin exfoliates from a sunburn, it will take the pigment with it.
How will I look Immediately after? What is the healing process?
Our semi-permanent makeup will appear darker and more intense than expected for the first few days. This will gradually lighten during the complete healing process. Redness and swelling is minimal. Please view our detailed aftercare instructions on our aftercare page.
What should I do after the procedure?
We have detailed aftercare instructions listed on our aftercare page. It is highly beneficial to follow these instructions to ensure a comfortable healing process and to achieve the best results.
How will my cosmetic tattoo look in the future?
During your appointment, we will analyse your skin’s undertone to anticipate how pigment colours will fade in the future. We will also mix pigments to ensure colour blends well with your existing eyebrow and hair colour. The majority of our clients’ cosmetic tattoos stay true to colour and lighten naturally over time. There are some cases, however, where colours may fade to different tones according to the individual’s response to the pigments (like lifestyle and iron deficiencies). Many factors affect these changes. At your next appointment, we will re-analyse how your body has responded to the initial colour. Special formula alteration to correct the colour and to prevent further colour change is made at this time. Your eyebrow tattoo will eventually look softer and have more of a “powdered” look. This happens with all clients as the skin ages. To keep your hair strokes looking good, a refresher appointment is suggested every 2 to 3 years. Results vary with each client.
What should i know about long term care?
A good sunscreen should be applied daily AFTER healing and is required to help keep colour true. As with any tattoo, sun exposure will make the colour soften faster. Fading speed depends on your skin type, lifestyle, sun exposure, pigment colour used, broken capillaries, and if any chemical peels were done after your procedure. If you are planning a chemical peel, laser treatment or other medical procedure, please inform the technician that you have had a cosmetic tattoo. Careful application must be taken to avoid affecting the tattooed area.
Will Cosmetic tattooing work well for me?
If you have extremely oily skin, the hairstroke eyebrow technique will NOT work well for you. The constant production of oil will cause the hairstrokes to heal with a diffused, softer look. Your end result will look more powdered than you would expect.
If you are a frequent smoker, your pigment may fade sooner.
If you are iron deficient or Anaemic, your pigment may fade sooner and bleeding/bruising may occur during and after the procedure.
PLEASE NOTE: If you have had your eyebrows previously tattooed, we are no longer offering cover-up or re-work services. We cannot guarantee results for cases such as these. In some instances where the previous work is too dark, dense, discoloured, or large, tattoo removal will be highly recommended before our services will be considered. Previously tattooed areas will almost always require additional sessions and will be charged accordingly. Some special cases may be considered. Please contact us with any further questions.
Is the studio equipment safe?
Absolutely! We pride ourselves on having an immaculate and sterile studio space. We only use single use, disposable needles and supplies. This means that each set-up for each new client is discarded safely afterwards. Each of our stations are thoroughly disinfected before opening and after each procedure throughout the day.
How do I book an appointment?
Appointments for eyebrow clients can only be made via contacting us either by email or phone. We do not book in person. Please note that a 25% deposit is required to schedule and secure your eyebrow appointment and is deducted from the total price. This deposit is to ensure that you are serious about your appointment and is non-refundable. If you miss your appointment without cancellation, understand that we will have to charge 100% of the service fee.
What methods of payment do you accept?
We accept cash and bank transfers
Pricing
With 6-month Touch Up
starting at
£195
Eyebrow Microblading
starting at
£375
Extras
Lash Tint – £25
Brow Tint – £20
Brow shaping / Waxing / tweezing – £20
Full brow shape and tint – £35
Microblading Refresh
– Up to 3 years after the last session.
– After 3 years, it will be full price.
starting at
£255
Contact
Find Franchi
The Wellness Atelier,
4 -5 Dogpole,
Shrewsbury, SY1 1EN